15 Experts on How to Become a Reputable SEO Expert
A renowned SEO expert in Adelaide helps businesses optimise their websites for increased rankings while teaching digital marketing strategies to their clients. Such professionals are typically available through freelance marketplaces or dedicated platforms.
One digital marketing skill no modern brand can do without is search engine optimisation (SEO). SEO is a complex specialty that involves many skills, including monitoring trends and keeping up with algorithm changes.
Cyrus Shepard
No matter your experience level in SEO, staying informed on the latest trends and news is vitally important to staying competitive in your industry. These 15 experts share their expertise with the online community; following them could teach you much. However, keeping up with them all may become overwhelming; instead, pick one or two that appeal to you most closely and follow them regularly.
Cyrus Shepard, a renowned SEO expert in Adelaide and creator of Backlinko – a popular link-building and SEO training site – is widely known and revered. A regular speaker at industry events, he has written numerous articles related to SEO strategies and hosted the Whiteboard Friday video series on Moz.
He stressed the importance of realising that search engines view content holistically, considering all factors. He states that if someone searches for “best movies” and your page appears among the top results, Google will evaluate it according to how well it fulfils their query.
He also highlighted the significance of using keywords relevant to your topic in your content and writing high-quality pieces that appeal to influencers; these will likely link back.
Barry Schwartz
Barry Schwartz is a psychologist and the Dorwin Cartwright Professor of Social Theory and Action at Swarthmore College. His writing has appeared in various newspapers and magazines such as The New York Times, Chronicle of Higher Education, USA TODAY Parade Magazine, Slate Scientific American The Guardian, among others; as well as radio shows such as Morning Edition Anderson Cooper 360 PBS NewsHour The Colbert Report CBS Sunday Morning etc. Barry has authored multiple books, including Paradox of Choice Practical Wisdom, while his TED talks have garnered over 16 Million views. His talks have also appeared frequently as guests on podcasts as guests – making Barry one of our go-to people when it comes to being quoted!
Vanessa Fox
Vanessa Fox is an author of Marketing in the Age of Google, who has spoken on SEO at several technology conferences. Additionally, she founded and serves as CEO for Nine by Blue, a search analytics firm, contributing to Google Webmaster Central and Keylime Toolbox. Vanessa is well known for her insight into SEO as she regularly blogs about its industry, searcher behaviour and technical site architecture.
She has over two decades of experience working as a digital marketer for companies like MasterClass, Thumbtack, Robinhood, and Medium. Her efforts have greatly assisted with improving website performance while increasing organic search traffic – her writings provide a wealth of helpful SEO tips and techniques that anyone can utilise when starting their campaigns.
As well as her website, she has contributed articles and written blogs for SearchEngineLand and Moz and social media platforms such as Pinterest. She has taught SEO workshops and speeches at industry events. In her free time, she enjoys reading books with her family and sharing what knowledge she has acquired throughout life with others through educational workshops/classes/workshops/classes etc – and has even published multiple books related to SEO!
Tim Soulo
SEO specialists are rare creatures. In being truly useful, their advice must consider current industry changes, emerging trends, and technologies.
Tim Soulo is one of these individuals and offers abundant search engine optimisation-related information on his blog. Additionally, he serves as CMO of Ahrefs (a tool that tracks keywords and backlinks). Recently he released a YouTube video detailing how Ahrefs helps keep his content ranking highly.
This video provides an invaluable resource for anyone looking to use SEO tools to optimise their website and increase traffic. Not only is it educational, but it also offers practical tips that can be implemented immediately.