Effective Online Branding Strategies for New Businesses

Having a proper online branding for your business will help you reach out to your potential customers,especially in digital platforms where they spend most of their time. With an effective branding strategy,you’ll be able to present to your audiences the kind of company you have and why you’re a better choice than others in the industry. Coming up with a good branding strategy will allow you to build a presence. Even if consumers won’t purchase your products and services right away,a well-developed brand will make it easier for them to remember you when the right time comes.

Here are some of the online branding strategies you should consider:

Put more thoughts on your About Us page

While not all page visitors will click on your About Us page,it’s still important to expand on it to truly show your customers what your brand is all about. The right content on your About Us page will help your team develop and remain consistent with the language that best defines your business. Along with an effective search engine optimization training,you’ll be able to apply the same tone and approach not just to your online branding strategies,but your offline efforts as well.

Develop a brand style guide

Both your visual style and brand voice should remain consistent no matter what online branding strategies you choose to apply. Inconsistency will only make it difficult for your potential customers to identify and recognize your brand. It will also make you appear unprofessional. So,along with the brand’s story,mission,and goals,make sure to include the most appropriate adjectives that best describe your business.

Come up with a customer reward program

While it’s important to attract new customers,what will truly make your business thrive online is how you build loyalty. To increase customer retention,many successful online businesses develop a reward program to reward customers whenever they make a purchase and encourage them to make another one. Discount codes,store credit or even a simple personalized thank-you note can make a difference in your sales.

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Best Ways To Choose An Emergency Plumber

Choosing an emergency plumber is not easy. You want to know that you have the right plumber on your side at all times,but you want to know that they are qualified. Most of the time,it can be hard to find a qualified plumber with the skills and training needed to get the job done right. However,with some research and by knowing what to look for you will be able to find the right plumber. You will also be able to see how much training they have and how their experience compares to other plumbers in your area.

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First,when choosing an emergency plumber,you want to make sure that they have the proper equipment to do the job right. First,you need to make sure that the plumber has a license,and that they will be licensed on site. You also want to make sure that they have the proper tools,and proper equipment to handle any emergency that may come up while they are on the job. As well,you want to make sure that they can walk you through what they are doing from start to finish. Many times,when a person does not understand a step of the process they are either too nervous to ask questions,or they do not know where to look for help.

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One of the best ways to choose an emergency plumber is to go to a website that will allow you to search and compare plumbers. By searching in many different places you will be able to find the best plumber for your needs. They will help you choose the best plumber in your area,who will do their job and fix your problem quickly. In most cases,you will be able to find a plumber that you can trust with your family’s safety. The right plumber can help you find the professional you need,so you can avoid any problems and save money and hassle.

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How to rectify Facebook Incorrect Thumbnail Issue in WordPress

Have you ever seen an incorrect post thumbnail displaying on your screen whenever you share your articles on Facebook? Most WordPress users who work with Facebook face this common issue.

This issue involves your image not matching what your blog post says. In short,Facebook fails to recognize a suitable image to use in representing the blog or article you shared. Though this may sound like a “soft” problem,some people get frustrated if your images do not go alongside what is in your article or blog post.

In fact,it is among the things you should ensure that Facebook shows precisely. However,in most cases they make guesses of images to use on shared posts. Therefore,you must provide them with an ideal image to avoid guesswork.

In this tutorial,we’ll show you how to resolve wrong thumbnail issues in WordPress for Facebook.

As always,if you find yourself wanting a pro to handle this task for you,contact us at Helpbot here: -

Why Does Facebook Show Incorrect Thumbnail Image?

There exist multiple reasons,which hinder Facebook from making the correct guess of an ideal thumbnail image. Among the most usual reasons is availability of many images set in the Open Graph (og): image tag. Here,your featured image appears smaller than other images.

Facebook utilizes the Open Graph (og) tags. On the other hand,WordPress plugins such as WordPress SEO by Yoast adds them automatically to your website to avoid missing thumbnail problem.

Other additional causes for this problem are missing og Meta tag for thumbnail image,CDN conflicts,caching plugins,and others.

Since there is no specific error message displayed when you use a debugging tool,it is difficult to guess the cause of the issue. Nevertheless,below are some easier things you can undertake to ensure Facebook selects the correct thumbnail for your posts.

How do You Fix Facebook Incorrect Thumbnail Issue in WordPress?

Here are a few but effective methods you can use to resolve this problem:

1. Manual Upload of Your Thumbnail Image

This method is not always dependable and does not work in all instances. However,it is sometimes the easiest and quickest solution.

What next after sharing a post on your Facebook page and it fails to pick up an ideal thumbnail? just click on the Add Image (+) box for easier uploading of your chosen image. After that,select that image to be the thumbnail of your post.

It is worth noting that your uploaded image gets stored in the photos area of your Facebook page. You can delete it from the photos if it is your wish. Even so,Facebook continues to display the uploaded image like the thumbnail for that article in your timeline.

The downside of this solution is that it does not affect all other users.Therefore,if any user shares your article,Facebook shows an incorrect thumbnail on their timeline.

The next step caters for this issue.

2. Instruct Facebook to Utilize a Thumbnail of Your Choice

To instruct Facebook to use your preferred thumbnail,you must use the WordPress SEO Yoast plugin. This plugin allows you to set a defined thumbnail image for Facebook.

To write a post,go down to Yoast SEO Meta box that is below the post editor screen. After that,click on the social tab (appears like three connected dots). As a result,you will have a view of an upload image button.

Click it to upload your chosen thumbnail image for Facebook.

Yoast Dashboard>>SEO>>Social>> Facebook tab>> Enable Add Open Graph Meta data.

The Facebook tab has three options:

1. Facebook image: It enables you to override the image on Facebook through upload of an image or pasting its URL. Even so,ensure your chosen images are approximately 1200x 630 pixels.
2. Facebook description: Instead of using the original description from Facebook,you can use your own meta description.
3. Facebook title: Rather than using the original title that you had before this error,you can opt to use another title alongside the new upload.

In most cases,this fixes the problem. However,at times Facebook continues to display an incorrect image. In such a case,Facebook has cached an older copy of your blog post. You need to reset your Facebook cache to fix this problem.

Btw,if this process is getting to difficlut for you,and you’d prefer to have someone else do it,contact us here.

3. Use of a Facebook Debug Tool

The use of a Facebook debug tool is the easiest and fastest method to troubleshooting the implementation of Facebook open graph on WordPress website.

Before you proceed,ensure you log in to your Facebook account.

Next,copy the URL of your WP post and then paste it in the debug tool. Here,Facebook applies their best guess method to select a thumbnail image. However,if an article contains larger images,then Facebook will utilize those images instead of the smaller ones. Although there is no explanation for this,pressing the debug button again on the URL fixes this error.

In short,the Facebook debugging tool informs you what is wrong and how to resolve the problem. For example,it lets you know that your image is smaller,and in order to fix that,you need to use a bigger image.

Conclusion

We hope this article helped you repair the Facebook incorrect or no thumbnail problem on your WordPress site. Whenever you plan to post an article or blog post on Facebook,follow the above instructions to avoid this error.

Apart from helping you in ensuring your Facebook thumbnail is correct,one of the above solutions allows you to modify the Meta descriptions and titles.

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Effective Practices for Improved Email Deliverability

One of the most effective ways for online businesses to generate more leads and sales if email marketing. While it’s an excellent approach,it may take time before you can achieve increased email deliverability. The process goes beyond simply sending a promotional email and hoping to make an immediate sale. After all,some of these emails end up in spam folders,which can be a true nightmare for businesses. With the right practices and professional training in SEO,you’ll be able to increase email deliverability. Here are some of them:

Have a regular schedule

Email marketing is all about getting the right timing and frequency. If you’re not consistent,your subscribers are more likely to forget they’ve signed up to yours. Sending way too many,however,may backfire. The trick is to find the right balance. Try to come up with enough marketing materials so you’ll have something to send once a week.

Come up with non-spammy subject lines

What you write as your subject line will be a deciding factor as to whether or not a user will open your email. ISPs have gotten a lot better in filtering emails that contain certain catch phrases that cause emails to land in the spam folder. But,to stay on the safer side,it’s best to avoid these common spam phrases altogether,such as “Free,” “risk-free,” and “Click Now!” Emphasize the true value your email has to offer without appearing to salesy.

Send emails in batches

Of course,you’d want to reach as many potential customers as possible. But,instead of sending an email to everyone all at once,it’s best to do it in batches. This is to prevent ISPs from labelling your email as a spam. For increased email deliverability,send your first batch of email to users with the most number of engagements. These are the ones who are more likely to open your email and check out your offer.

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How Can You Unclog Your Drains?

A drain can become clogged or may even start to leak due to something as simple as a new toilet. The sink is particularly at risk of becoming clogged with hardened deposits that can cause a blockage or overflow. There are many ways that a homeowner can learn how to fix this problem on their own,or they can call in the professionals for professional installation. Either way,if the problem is something simple like a blocked pipe,then it should be fairly easy to fix by anyone with some basic tools.-

On the other hand,if a drain has become clogged or it’s leaking,then it’s probably time to get a plumber out to see what they can do. They will be able to provide their clients with much better service because they have the right equipment to get the job done right. Most cities have plumbers who specialize in servicing drains. They are qualified to handle all types of plumbing issues,including draining,maintaining,and repairing of toilets. To ensure that you’re dealing with a trusted plumber,ask to see their license,certifications,and references.

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Once you get your plumber out to assess the situation,it’s important to make sure that they have everything they need in order to properly perform the toilet repair service that you need. A professional should be able to inspect your toilet and any associated plumbing systems,determine what the issue is,and recommend a fix. For someone who doesn’t know much about plumbing systems,a plumber will not only come up with a fix,but will also be able to teach you what you need to do to prevent the problem from coming back. This is important if the problem is likely to recur because it’s possible that a blockage or a plumbing system is the problem. Before you choose a professional,make sure to make an appointment so that you can sit down with them and see what they can do for you.

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